Marvel’s Avengers Drives $62 Million in losses by selling only 3 million units

Oh How the Earth's Not-So-Mightiest Heroes Have Fallen!

Call it a crying shame or superhero-style justice finally being served, but the truth is
Marvel’s Avengers is a flop. While reports from analysts stated that during its launch month of September the game sold like gangbusters, Square-Enix is now reporting massive losses.

Twitter user David Gibson identified that the Japanese gaming behemoth reported losses of over 6.5 billion yen for its HD Games. These losses were attributed to Marvel’s Avengers, developed by Crystal Dynamics and published by Squeenix, which sold only 60% of its target sales goal. The live service title starring Earth’s Mightiest Heroes cost over $100 million to develop incurring a total loss of what is estimated between $48 and $63 million in losses. 

What is being heavily noted across the internet sphere is that Marvel’s Avengers only managed to achieve ⅓ of the sales of Marvel’s Spider-Man, developed by Insomniac Games for the PlayStation 4. The web crawler managed to swing its way to the top as the best selling superhero game in US history after being launched on a single platform. Tony Stark and Co., on the other hand, were available on PS4, Xbox One, PC and Stadia yet found themselves trailing behind Peter Parker with only 3 million units sold.

This may not come as a shock to a lot of people following the news surrounding Marvel’s Avengers. The game was hardly a critical success with a Metacritic score of 67 as of this writing. The user score is even worse at 5.1. The issues with the game were plentiful even before its September launch.

Many users who tried the beta lamented the title’s live service nature and generic core gameplay loop. In terms of narrative, players weren’t happy either despite the inclusion of the highly anticipated Miss Marvel as a playable character. The fact that a lot of the DLC costumes that were showcased before the game’s release were tied to big brand sponsorships. Merely a few weeks after launching, users on all platforms started reporting issues with matchmaking as the player base began to dwindle.


This story isn’t anything new. For a lot of gamers right now, Marvel’s Avengers is following in the footsteps of Anthem, a live service game developed by Bioware and published by EA. While Anthem is currently playable, the dev team has had to take it back to the drawing board after they too lost a big chunk of their players due to lack of content and stale gameplay. Many are hoping that the game can hopefully be saved by receiving some sort of overhaul. For others, this game was doomed from the moment its live service model was revealed.

It’s been a few weeks since Marvel’s Avengers saw its first piece of DLC, including the addition of the archer Hawkeye as an extra character, get delayed in light of the diminishing player numbers. With such massive losses being reported, it’s anyone’s guess if the Earth’s Mightiest Heroes will suffer their greatest defeat yet.


Credit: Yannis Vatis

Yannis is a veteran gamer with over 25 years of experience across the spectrum of genres. He enjoys spending time with his family, livestreaming on Twitch and occasionally dishing out unsolicited dad advice.


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